Rated 4.9/5 on Google

Rated 4.9/5 on Google

Semi Permanent Makeup London

We are taking bookings for December! We are open for some procedures. Please contact us.

Semi permanent makeup in London with Annette Power, providing expert treatments and permanent makeup training courses. For over 20 years I have offered the best services for permanent makeup in Harley Street and London including microbladingpermanent eyeliner tattoo , permanent eyebrow tattoo, permanent lip liner, semi-permanent freckles and even removal and correction.



My extensive skills, knowledge and permanent makeup training ensure that every client gets the best advice and cosmetic treatments in London & UK. My motto is to “err on the side of caution”. As we are dealing with cosmetic tattooing it is imperative that we get the right result for you. If you haven’t had permanent makeup treatments before then a second appointment is required (included in the price) approximately 4 weeks after the initial treatment. The timing of the second appointment can be adjusted to suit your diary.


London’s top semi permanent make up treatments are tailor made for your individual look and lifestyle. Most clients want to look very natural and groomed with no down time. This is achieved on the first appointment and adjusted or colour boosted on the second appointment.


I continually explore the latest permanent makeup techniques, equipment, methods, products & anaesthetics ensuring my clients have the best experience, achieving the most natural looking results with the minimum discomfort.


Every client is treated as a VIP at our permanent makeup clinic in London, all treated to the Annette Power gold standard.


What is Semi Permanent Makeup (Micropigmentation) ? 


With Semi Permanent Makeup, or Micropigmentation as it’s also called, you can have stunning smudge-free almost permanent makeup that can last for a year or more. Permanent makeup is an affordable alternative to using a cosmetic pencil applied to the eyebrows, eyelids (eyeliner) as well as lips. Permanent Eyebrows and Lips are the most transformative feature on the face because they frame your face, determine expression and when done properly can make you instantly more beautiful. Eyebrows that have been over plucked, thinned or have started to droop with age we can give you an arch or lift and give you the eyebrows you once had when you were younger and dramatically turn back the clock and instantly make you look 5-10 years younger. 


What is Microblading ?


Microblading is a semi-permanent tattoo technique which creates the illusion of fuller brows by creating the appearance of hair in the eyebrow line. By using a fine point tool, our expert technicians in London, make small lines which look identical to hairs. Microblading provides a more natural look than standard semi permanent makeup eyebrows, and takes less than two hours to complete. Get natural looking brows with our expert services for microblading in London.


How I became a semi permanent makeup artist


I received a degree in Computer programming from Salford University while also training to be an interior designer. I joined Thomson in marketing and sales while working as a catwalk and photographic model and still participate in shoots.


I worked as a lone female in the corporate world until 2000 and became Director of two marketing companies and Sales and Marketing Director at Panasonic UK Ltd. I also set up two private telecoms companies during this time.


After consideration and much thought as well as not seeing my daughter enough, I wanted a change where I would love going to work. So I trained 20 years ago in all aspects of cosmetic and medical tattooing and decided to start at the top in the world famous Harley Street. I attend at least 2 international conferences a year and plus usually 4-6 advanced permanent makeup training courses to ensure I’m fully up to date with all methods and procedures.


Client Feedback

  • I am so happy with the results and would highly recommend to anyone looking for semi-permanent make-up!! Annette is not only extremely well qualified and professional but also makes you feel so comfortable and gives clear info every step of the way. The studio is immaculate and Annette is just lovely!

    As some-one who doesn't wear much make-up I wasn't sure how I would feel having these treatments or even sure what shades would suit me but Annette chose the perfect colours and ensured I have kept a lovely natural look which has really boosted my self-confidence.

    Thank you Annette, I'll definitely be returning! :)

    Cheryl Yeates
  • I recently finished a training course with Annette. I was nervous at first, as it’s an investment. However Annette took the time to call me and answered all my questions on the phone with knowledge and experience and made me

    Feel at ease. She has 20 years experience and a solid understanding of business from her corporate experience, something that was important to me as I’m not from a beauty background myself. Annette is lovely to be around and patient and encouraging - yet utterly thorough, which I loved. Couldn’t recommend her highly enough. One of the good people in this crazy world! Looking forward to kicking off my new career post lockdown and with any luck I’ll be as good as Annette in about 20 years :-)

    Joanne Little
  • After some research, I decided to contact Annette for my semi-permanent make up, even before meeting her she was really friendly and informative and I felt completely safe. she is an expert in her field. So, knowledgeable, friendly and amazing at what she does! As a lady of colour I was very worried that I will not be able to see any results as I am very dark I opted for full works eyebrows, winged eyeliner, bottom liner and lips to be done but at my appointment Annette was very honest and wanted to ensure I am satisfied with the end result so she advice not to do my lip as they are very dark and they may not take the colour and I may be unable to notice any colour, she advice we do a litter try this was free just to see after it heal if there is colour. Just by doing this it shows that she not only after the money by want all her client to be satisfied with the end result. I have never meet a very professional and friendly person. I love, love, love my new eyebrows, bottom liner and winged eyeliner and cannot wait to see if my lip will leave any colour because I will be going back to have than done. Highly recommend her, Thank you Annette for all your help and patience!

    Rita Talawila
  • After extensive research and many hours spent reading reviews and comparing various training options I made a decision and I have just completed an intensive four day Permanent Make Up Course with Annette.

    I am so glad that I chose Annette Power, her wealth of experience and expertise is invaluable. Annette is a class act, she is intelligent, patient, compassionate, astute and has a great sense of humour which made my training, although definitely in no way easy an incredible and enjoyable experience from start to finish. I have a long way to go to be where I want to be, but with Annettes training behind me and ongoing support, I know I will be successful and make the life change that I have wanted for so long. If you are thinking about doing a course, just go with the best, it is worth every penny, you are investing in your future and yourself.

    Thank you so much Annette. Im going to miss you!! xxx

    Melaine Thrower
  • I am a guy who wanted enhanced eyebrows. I was nervous to have micro blading done as I did not want them to look feminine.

    Annette is a god send. She weaved magic with her hands and what she did was pure artistry. No one could tell I had Microblading; which is exactly what I wanted. Annette is pure genius

    Mickie Mike
Annette Power invited to Dragons Den

Annette has been invited by the BBC Dragons' Den show to meet the Dragons and give an inspirational speech to would be Dragons about her business!

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  • Permanent Makeup Training London
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At the 3rd London Hair and Beauty Awards Annette Power is among the finalists in the Outstanding Salon of the Year category.
The London Hair and Beauty Awards aim to acknowledge and celebrate the best of the hair and beauty industry in London. The prestigious and glamorous award ceremony will be held on the 8th of October at Hilton London Metropole Hotel.